Western Kenya Region, the Aesthetic Environment explores the tourist potential of Western Kenya, gives a brief description of the structure of tourism, highlights the obstacles and gives recommendations on matters related to tourism. The text is ideal for those interested in investment opportunities in Western Kenya, environmentalists, the students of Geography and Tourism in institutions of higher learning, the tourists and other interested parties This invaluable book has come at an opportune moment when Lake Victoria region is in the limelight for tourism development in particular. Environmental degradation is also at its highest and perhaps tourism promotion could assist in conservation of fragile sites in the region for future generations.
In the realm of tourism one of the fastest emerging and perhaps the most neglected sector is Domestic Tourism. Specifically in the context of the state of tourism in India, despite persistent effort, the international tourists remains at the centre of commercial and cultural concern for the governmental and private agencies operating in the area. In fact what is most often missed out is the need to strengthen domestic tourism so that while it may create high commercial revenues from the domestic sector but at the same time the potential growth of this sector may lead to the strengthening of the infrastructure, resources and strategies that directly work as the major source of influence in the sector of international tourism. This book, therefore, helps in creating an environment and devising strategies which are conducive to the growth of domestic tourism. The case study of Rajasthan has helped in exploring vast potential and resources of the state, not only for the international tourists but for the domestic tourists as well. This work is based on the stigma of Domestic Tourism which has to be heard, to develop, to highlight and to make it a sustainable one.
Tourism industry in Kenya is a major economic sector. But like in many other developing countries,the industry is externally controlled and dominated by outsiders. This alienation of local communities has resulted in negative attitude towards tourism and in extension wildlife conservation. Community participation is a central theme in tourism development,it not only offers a mechanism in which communities derive benefits from the industry, but also provides the necessary support which may enhance the sustainability of the tourism industry in destinations.
It is clear that domestic tourism globally is much greater than international tourism in terms of volume of visitors. According to some studies, domestic tourism flow worldwide may soon be 10 times larger than international tourism flows. Despite this promising value, many governments and researchers tend to overlook this market at the expense of international tourism. This problem is further aggravated by lack of consensus on ‘who’ should be included under the definition of a domestic tourist. Moreover, measurement of domestic tourism is said to be more difficult as citizens do not cross their national frontiers unlike international tourists. Because of these and other problems, domestic tourism is not playing its role to the desired level, especially in developing countries like Ethiopia. This work is aimed at exploring the problems, challenges and opportunities of domestic tourism development in Ethiopia taking Aksum as a case study. Therefore, this work can be helpful to lots of groups including researchers, development agencies, tourism businesses, tourism policy implementers, etc.
"This book [Media and Extramarital Affairs Campaign: Hiv/Aids Prevention in Kenya] is an indispensable resource for researchers, scholars and students who want to gain insight into mass mediated behavior change campaigns in Kenya and how they contribute to HIV/Aids prevention. It examines a specific mass media campaign in Kenya duped Mpango wa Kando (Swahili euphemism for extramarital affairs) and traces its successes and failures" -- Ndonye M. Michael
That Kenya’s new Constitution will have a significant impact on the development of the mass media and journalism practice in Kenya is not in doubt. Unlike the old constitution which was draconian towards the media, the current constitution is not only progressive but also very categorical and explicit about the freedom of the media and its place in the modern Kenya. It crucially enshrines media freedom for the first time and scraps all provisions which have been used to muzzle the media, basic freedoms of movement, assembly and human rights. The law now specifically mentions and guarantees the freedom of mass media, implying that the media can challenge violations of freedom and independence by the state and private, community and sectarian interests of any kind. It will provide a favorable climate for attracting both local and direct foreign investment in mass communication and media sectors. This study therefore informs media gate-keepers on how to identify effective filtering systems that will enhance the enjoyment of freedom of expression, freedom of the media and access to information in line with the Constitution of Kenya and also help further research in media systems
Tourism occupies a place of cardinal importance in the Indian Economy. Tourism provides employment to lakhs of people of this country. Further, it generates foreign exchange reserves. India is a place of tourist attraction for its natural beauty and historical monuments. There is great potential of development of tourism in the country. However, on account of ineffective marketing strategies India is not able to attract sufficient foreign tourist. A suitable marketing strategy is required to promote tourism in the country. Rajasthan, the land of forts, places and havelies, is one of the main attractions of tourists, both, foreign as well as domestic. The golden Triangle ( Jaipur-Delhi-Agra ) is a major attraction for foreign tourists. It is,therefore, important to study marketing of tourism in Rajasthan. Thus, in this study as attempt has been made to evaluate product, price, promotion and place strategies relating to tourism in Rajasthan. In the study an effort has also been made to evaluate the satisfaction of foreign and domestic tourists visiting Rajasthan. The ultimate object of the present research is to suggest improvements that can be made in tourism industry in Rajasthan.
This book discusses 21st century contemporary issues about the Maasai of Kenya: their culture, lifestyles, customs, traditions, artefacts and their meanings. It gives insight into Maasai visitors’ interpretation of their sacred objects in a modernist museum and a post-museum setting. It elaborates various cultural aspects of the Maasai people including their sacred objects, future design criteria for representing their culture and sharing authority with them in representing their culture. This work provides an in-depth understanding of domestic tourists’ participation in tourism and their evaluation of tourism products and community-based tourism development. The book further provides information that addresses the role of museums in experience economy as active preservers and presenters of cultural heritage. It explains how museums in Kenya can integrate traditional lifestyles of Maasai people, modern demands and the future of native sacred objects in museum settings. This is a must-read book for students, scholars and policy makers interested in indigenous tourism, culture, museum studies and sacred indigenous artefacts.
The objective of the study was to investigate the challenges and opportunities for domestic tourism development in Tanzania and to determine the degree to which Tanzanians are satisfied with the current state of leisure, recreation and tourism facilities. Descriptive research design was used based on a sample frame of 5,000,000. A sample size of 275 respondents was considered for the study. Unit of analysis comprised of Dar es Salaam residents, Tourism stakeholders. Cluster sampling method was used to collect the data whereby questionnaires were issued to respondents through purpose approach. Data was analyzed and presented through tables of data, diagrams and charts. Tanzanian domestic tourism is rather unexplored and as such a lot of opportunities exist, however a lot of resources are needed to exploit these opportunities. International development agencies and communities who are the core source of development capital in many developing countries like Tanzania tend to be keener in funding tourism projects that are directly beneficial to the international tourists because they do not consider domestic tourism in developing countries as being viable.
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.*The Glossary is back! *Learn how to build a TV/cable/radio/Internet audience *Understand streaming media as a powerful promotion tool
Tourism industry is a fast growing sector and contributing more to the economy. As per the various study, it suggests that the tourism industry makes up 11 % of gross domestic product in the global perspective and 200 million people are involved in tourism related industry. More than 700 million people are traveling international places annually. Tourism industry is providing 3 % of employment to the world and sometimes tourism industry is providing indirect employment. Tourism industry is also gives total employment involved that one in every twelve jobs in the world is in the tourism industry. The industries also stand for about 12% of the total world exports. Tourism as well known has emerged as the biggest industry in the world contributing immensely to economic development, employment and revival of art and culture.