The Destination Choice Sets Model as proposed by Hill (2000) suggests that the selection of a vacation destination emerges from a funnelling process that consists of four main destination sets. (1) The awareness set which includes all travel locations which people might consider as potential destinations; (2) The inert set consisting of those destinations the traveller might have too little information to consider; (3) The inept set consisting of those destinations that would out out rightly be rejected as destinations one would consider visiting; and (4) The evoked set including all the travel destinations which potential travellers might consider being reasonable alternatives in selecting a specific destination. This model was applied in assessing the position of the different Kenya’s tourist attractions within the choice sets as perceived by the domestic tourist market.
In the realm of tourism one of the fastest emerging and perhaps the most neglected sector is Domestic Tourism. Specifically in the context of the state of tourism in India, despite persistent effort, the international tourists remains at the centre of commercial and cultural concern for the governmental and private agencies operating in the area. In fact what is most often missed out is the need to strengthen domestic tourism so that while it may create high commercial revenues from the domestic sector but at the same time the potential growth of this sector may lead to the strengthening of the infrastructure, resources and strategies that directly work as the major source of influence in the sector of international tourism. This book, therefore, helps in creating an environment and devising strategies which are conducive to the growth of domestic tourism. The case study of Rajasthan has helped in exploring vast potential and resources of the state, not only for the international tourists but for the domestic tourists as well. This work is based on the stigma of Domestic Tourism which has to be heard, to develop, to highlight and to make it a sustainable one.
The objective of the study was to investigate the challenges and opportunities for domestic tourism development in Tanzania and to determine the degree to which Tanzanians are satisfied with the current state of leisure, recreation and tourism facilities. Descriptive research design was used based on a sample frame of 5,000,000. A sample size of 275 respondents was considered for the study. Unit of analysis comprised of Dar es Salaam residents, Tourism stakeholders. Cluster sampling method was used to collect the data whereby questionnaires were issued to respondents through purpose approach. Data was analyzed and presented through tables of data, diagrams and charts. Tanzanian domestic tourism is rather unexplored and as such a lot of opportunities exist, however a lot of resources are needed to exploit these opportunities. International development agencies and communities who are the core source of development capital in many developing countries like Tanzania tend to be keener in funding tourism projects that are directly beneficial to the international tourists because they do not consider domestic tourism in developing countries as being viable.
That Kenya’s new Constitution will have a significant impact on the development of the mass media and journalism practice in Kenya is not in doubt. Unlike the old constitution which was draconian towards the media, the current constitution is not only progressive but also very categorical and explicit about the freedom of the media and its place in the modern Kenya. It crucially enshrines media freedom for the first time and scraps all provisions which have been used to muzzle the media, basic freedoms of movement, assembly and human rights. The law now specifically mentions and guarantees the freedom of mass media, implying that the media can challenge violations of freedom and independence by the state and private, community and sectarian interests of any kind. It will provide a favorable climate for attracting both local and direct foreign investment in mass communication and media sectors. This study therefore informs media gate-keepers on how to identify effective filtering systems that will enhance the enjoyment of freedom of expression, freedom of the media and access to information in line with the Constitution of Kenya and also help further research in media systems
This book discusses 21st century contemporary issues about the Maasai of Kenya: their culture, lifestyles, customs, traditions, artefacts and their meanings. It gives insight into Maasai visitors’ interpretation of their sacred objects in a modernist museum and a post-museum setting. It elaborates various cultural aspects of the Maasai people including their sacred objects, future design criteria for representing their culture and sharing authority with them in representing their culture. This work provides an in-depth understanding of domestic tourists’ participation in tourism and their evaluation of tourism products and community-based tourism development. The book further provides information that addresses the role of museums in experience economy as active preservers and presenters of cultural heritage. It explains how museums in Kenya can integrate traditional lifestyles of Maasai people, modern demands and the future of native sacred objects in museum settings. This is a must-read book for students, scholars and policy makers interested in indigenous tourism, culture, museum studies and sacred indigenous artefacts.
This book describes albeit its limitations, how the emergence of a modern public sphere in Kenya has been made possible through the interaction of the mobile phone, (new media tool) and television, (mass media channel of communication) to make the public engage with political and non-political advocates. This political public sphere builds on Habermas’ bourgeois public sphere concept. Through a qualitative research approach, the study portrays how the public uses this interactive segment as a meaning structure to decode meaning based of the citizens' historic social-economic experiences. The study however, points out that in some instances the mediating role of Citizen TV influences the way the public decodes meaning of the actions of the political and non-political actors. It also shows how the hegemonic powers of tribal leaders and tribal alliances had a role to play in the final outcome of the Referendum vote of August 4th 2010, which saw Kenya adopt the Proposed New Constitution. The study illustrates that with improvements, a modern public sphere can exist within a commercial media house in Kenya so that citizens can engage in participatory governance and democracy.
Today, media remains the most influential institution in the world. Given its power, it has become an inevitable tool for advertising, advocacy, and passing information in developed and developing countries. We know media, new and traditional, in political processes because of the hype that comes with politics. In Kenya, media has had its ups and downs since independence. The infamous 2007/2008 post election violence will take time to be forgotten and the narration of the ordeals of the violence can not pass without mentioning media’s role. This book examines the use of media by Kenyan politicians, especially the social media and particularly twitter; the significant case study that Kenyan media launched by holding the first presidential debate prior to March 4th elections: an event that proved to shape voter decision; and the failures of Kenyan media as a watchdog in the coverage of the 2013 elections in Kenya. This book will be fit for those who want to explore the role of media in political communication. The future lies in the hands of media. True or false?
"This book [Media and Extramarital Affairs Campaign: Hiv/Aids Prevention in Kenya] is an indispensable resource for researchers, scholars and students who want to gain insight into mass mediated behavior change campaigns in Kenya and how they contribute to HIV/Aids prevention. It examines a specific mass media campaign in Kenya duped Mpango wa Kando (Swahili euphemism for extramarital affairs) and traces its successes and failures" -- Ndonye M. Michael
Tourism industry in Kenya is a major economic sector. But like in many other developing countries,the industry is externally controlled and dominated by outsiders. This alienation of local communities has resulted in negative attitude towards tourism and in extension wildlife conservation. Community participation is a central theme in tourism development,it not only offers a mechanism in which communities derive benefits from the industry, but also provides the necessary support which may enhance the sustainability of the tourism industry in destinations.
Tourism represents an important support for economy of Kashmir. Keeping in mind the role that PR is playing for Tourism industry of Kashmir, which is a well-known tourist destination across the world, it emerged as an interesting area of study. This book is important because it will help to understand the communication strategy of tourism department as how they reach out to the tourists- both domestic and foreign. The study also shows how tourism department promotes the tourism or what the strategies of the department towards tourism are. The book also contains information on how many tourists destinations were identified or throng open for the tourists. Besides how much capable is tourism department of Kashmir to enhance the tourism. Talking of Kashmir,commonly known by paradise on earth, Switzerland of Asia and some call it Valley of saints. Set like a jeweled diadem on the map of India and cradled in the lap of the Olympian mountains of Himalayas, Kashmir a multifaceted diamond, is beyond a shadow of doubt the most beautiful place on the face of this earth. Some of them quoted the Jahangir’s famous line, “if there be paradise anywhere on earth;it is here,it is here,it is here"
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.*The Glossary is back! *Learn how to build a TV/cable/radio/Internet audience *Understand streaming media as a powerful promotion tool